FIA WEC - 8 Hours of Bahrain

Design of the visuals and digital campaign for the 2025 season finale - Bapco Energies 8 Hours of Bahrain.

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‍Objective: Drive engagement, communicate the high stakes of the Hypercar title, and direct audiences to the live stream.

The visual strategy was built around several compelling themes:

1. The Showdown (Three Brands, One Crown): Employing dynamic compositions that placed the three manufacturers in direct competition, highlighted by dramatic, contrasting color grading (night/day, shadow/light).
2. The Thrill of the Race: Cinematographically lighting the cars to emphasize speed (motion blur) and utilizing the iconic twilight and nighttime atmosphere of the Bahrain International Circuit.
3. The Legacy: Designing bespoke branded imagery (Porsche, Ferrari, Cadillac) that respected each brand's unique identity while integrating them into the unified narrative of the finale.

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